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Interactive Projects

City Quest Digital Publisher February- May 2014
Created, designed and produced a tourism magazine for the iPad. The project involved shooting video and photography, writing copy and connecting with tourism individuals in the Charlotte, NC area. In addition to gathering and creating content, I designed the magazine and embedded iPad interactivity.

TyraTech SEO and Social Media Consultant February- May 2014

Worked with team creating digital marketing strategy to promote brand awareness for TyraTech as they launched two products nation wide. Deliverables included heuristic usability analysis, social media plan and SEO audit. These documents contained a content marketing planning, editorial calendar, competitive analysis, KPIs and a website analysis to improve search ranking and improver user experience and usability.

Tour Terraba Videographer Sept 2013-Jan 2014
Served as videographer for www.tourterraba.com. This was a non-profit project by graduated students at the Elon University Interactive Media program. Our group traveled to Costa Rica on Jan. 5th for one week with our clients and launched their website on Jan. 28th. The project served the indigenous tribe of the Teribe as they try to boost tourism in an effort to preserve their culture.

Experience

Chapman Printing   Graphic Designer  January  2015- Now
Create traditional and digital communication strategies. Provide graphic design, print materials, web development, social media and SEO plans.

JessCProductions   Freelancer October  2014- Now
Create traditional and digital communication strategies. Provide graphic design, print materials, web development, social media and SEO plans.

Eye on iMedia  Blogger August 2013-May 2014
Worked as a blogger for Elon University’s Interactive Media program. Produced two posts a semester that provided a student perspective for faculty, alumni, current students and future applicants.

International Society for Scholarship of Teaching and Learning  Workshop Presenter October 2013
Helped present and lead discussions at the ISSOTL 2013 conference workshop: “Symposium on the Digital Humanities, SOTL and Undergraduate Education.”

National Travel Service Travel Manager Sept 2011-July 2013
Conducted sales for a variety of federal government, corporate, and leisure clients on the Apollo system. Coordinated with multiple vendors and managed customer relations. Completed management duties as needed.

Parsons Advocate Mobile App Mobile Strategist February-May 2011
Worked as a mobile strategist coordinating with several businesses in Tucker County, W. Va. to help manage the introduction of a new iPhone app for the area.

Fitness Information Technology PR and Marketing Intern July 2010-June 2011
Managed Facebook page, helped develop and manage mail list using LISTSERV, wrote and sent out newsletter.

WVU Arts and Entertainment Copywrite Intern August 2009-May 2010
Copywriter Intern. Wrote and sent out approximately 25 press releases, collected and documented publicity for all events.

Executive Ink/West Virginia Executive Editorial Intern May-August 2009
Wrote three articles for publication, assisted in editing, updated mailing lists and contact information, contacted advertisers for details.

Education

West Virginia University May 2011
Bachelor of Science in Advertising
Outstanding Senior in Advertising
Promise Scholarship
Alpha Phi Omega
Kappa Phi Club- VP of Programming

Elon University Interactive Media May 2014
Master of Arts in Interactive Media
Eye on iMedia  contributing writer

Technical Skills

Adobe Creative Suite
Copywriting
HTML/CSS
Market research
Microsoft Office
Mobile strategy
Photography/Videography
SEO/SEM Strategy
Social Media Managerment
UX/UI

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